To relaunch Aguila Light beer in a cool way for young people.

We transform the functional benefits of beer into emotional benefits for young people and to the point of rhymes we turned them into a song called “De Sol a Sol”  with 4 artists.

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The idea was so successful that a new song was created for the next year “Hasta Que Amanezca” by ChocQuibTown. Both songs achieved more than 50 millions of views on youtube

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